Global technology brand HONOR has proudly unveiled its inaugural experience store in the UAE, located at Dubai Festival City Mall. This significant launch marks a key milestone in the brand's expansion strategy throughout the UAE. The new store embodies HONOR’s commitment to aligning with the UAE’s Vision for Digital Transformation, which aims to position the nation as a global frontrunner in innovation and technology while nurturing a knowledge-based economy. Moreover, this opening highlights HONOR’s dedication to fostering local partnerships and building a strong ecosystem of collaborators. By working closely with local distributors, retailers, and service providers, HONOR not only enhances its market presence but also contributes to the development of a tech-savvy retail landscape in the region. “The launch of our first experience store in the UAE is a pivotal moment in HONOR’s strategic growth within the GCC,” stated Laurance Li, Country Manager, HONOR GCC. “This store transcends traditional retail; it signifies a key step in our mission to establish HONOR’s presence in the region. By providing an interactive space where customers can engage with our latest innovations, we are reaffirming our commitment to delivering exceptional technology experiences and expanding our footprint in one of the world’s most vibrant markets.” Located on the first floor of Dubai Festival City Mall, the 126-square-meter HONOR experience store reimagines customer interaction and accessibility. The store features an elegant design with upgraded 4.0 wall materials, creating a luxurious atmosphere that enhances both visual and tactile experiences for visitors. The layout includes enriched product displays with themed modules, such as accessory and watch walls, meticulously designed to optimize the shopping experience and captivate customer interest.