Du, the integrated telecom service provider in the UAE, launched its mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that it provides in some of the free zones of Dubai. Call Select, Du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of the 3rd quarter of 2011, over 4,937,900 people in the UAE had chosen to become Du mobile customers.
The company offers mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. It also provides carrier services for businesses and satellite up/downlink services for TV broadcasters. Subscribers to Du mobile services are identified by the dialing prefix 055, 052 and 058.
Du products and services for consumers and business are available through Du's retail network, currently numbering 44 Du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access Du products and services at more than 3000 authorised dealers or through the du e-shop, Du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

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