How did the idea of having a business model nestled completely inside an airport, meant specifically for travelers, come about?
Under the visionary leadership of our founder and CEO, Mr. Song Hoi-See, Plaza Premium Group was established 25 years ago to address a significant gap in the aviation industry. As a former banking executive who frequently traveled, Mr. Song understood the stark divide in airport services, where only about 15 percent of passengers — those flying first or business class — had access to exclusive lounge comforts. This insight led him to launch the world’s first independent lounge brand, Plaza Premium Lounge. Tell us more about your expansion into the Middle East with a new strategic regional office.

Why did you choose Saudi Arabia to set up a regional base?
Our $300 million investment earmarks a significant commitment to global expansion over the next three years, with $100 million specifically allocated for enhancing our footprint in the Middle East, including establishing a strategic regional office in Saudi Arabia. Strong commitment to the Middle East market: Since entering the region in 2014, Plaza Premium Group has developed a robust network, currently operating 15 locations across eight international airports in the region, reflecting our sustained commitment.

Which markets look most lucrative to you in the near future?
In the near future, several markets appear particularly promising for Plaza Premium Group, each offering unique growth opportunities. Firstly, as previously mentioned in our discussion about our expansion into Saudi Arabia, the Middle East continues to be a focal point. Additionally, China and Southeast Asia are regions where we see significant potential. In China, the rapid expansion of both domestic and international air travel, coupled with substantial investments in airport infrastructure, positions it as a key market for our growth.

Viewed By: